Content marketing is more successful than traditional marketing when it comes to communicating products and services online. In fact, according to Statista, about 26.4% of Internet users will use ad blocking software this year. With nearly 4.57 billion active Internet users, this is a lot of missed opportunities. Why are so many people using ad blocking software? The most commonly cited reason is that consumers want to see relevant content without distraction. Enter content marketing.
Content marketing provides people with what ghost mannequin effect service they want to read, not what they don't want to read, so brands can actually connect with their target audience at the individual level. Hangups seem like upfront costs and confusion about how to quantify success. Content marketing is an investment, and for many companies it takes a long time to feel the results compared to the immediate satisfaction of PPC. The cost of content marketing varies greatly. Depending on your business goals and resources, you can expect to spend $ 5,000 on a very basic strategy and $ 50,000 on a larger, more comprehensive strategy suitable for Fortune 500 companies. advertisement Continue reading below
Despite this prepaid price tag, 91% of B2B marketers use content marketing. Why? Content marketing has no end date – it's a gift that keeps giving. A well-designed and optimized campaign will continue to bring quality leads to your website long after your invoice is paid. In fact, for every $ 1 you spend on content marketing, you generate three times as many leads as you would get with traditional marketing. Your company will naturally feel and see the results of a well-designed content marketing strategy through increased leads and social share. Being able to quantify that sensation into visually compelling data instills trust and allows greater flexibility in future campaigns. Here's how to measure your content marketing success: