Phrasing (“I fight”). Notice Diane's reference to "my boss." That's probably another necessary character, says Ardath. "You want to integrate each Jewelry Retouching character's relationships with the other characters on the buying committee." Often we develop characters in silos. We are not looking at "overlay". If personas want to serve us, they must include relationships with other personas. The description that mentions the boss, for example, could Jewelry Retouching inspire the content team to create content that helps people like Diane convince their bosses to make a change. The day-in-life component "doesn't have to be a novel," says Ardath. About 300 words should do the trick.
2. State the specific goals of the character Specify the objectives (goals and responsibilities) of your character. For example, the “increase revenue” goal is too broad to help anyone create relevant content. On the other hand, if you say Jewelry Retouching something insightful – and targeted – like this persona wants to “eliminate inefficiency to speed time to market” – you give content creators something they can use. . Something they want to use. objectives of component 2 Source: Ardath Albee 2016 ICC Presentation Personas should give content planners Jewelry Retouching and creators something to work with. The more precisely we understand the character's goals, the more likely we are to develop content that inspires real people to say,
Hey, they're talking to me." RELATED CONTENT AT HAND: Keep your content on strategy with this unique statement [templates] 3. State the main problems of the character Again, state the character's main issues in specific terms. Take “inefficiency”. This Jewelry Retouching general term can accurately describe a pressing issue, but if you want a character to help your team generate ideas and make choices about the tone and style of your content, you Jewelry Retouching need a more specific description. - for example, “Lack of automated workflows add months to product launch.” component 3 problems Source: