Seven sources of information for content employee contact list strategy In order to carry out our content strategy correctly, we must take into account that: We have to generate content that adds value original and useful. We must not create duplicate content. The content must be focused on reinforcing a positioning strategy based on the previous selection of certain keywords that are directly linked to our objectives. Taking into employee contact list account these three previous considerations, we are going to see 7 types of information sources that you can use to generate your content strategy for social media and business intelligence Interviews with brand personnel Testimonials Listening on employee contact list socialInternet Publications Companies often have newsletters and spaces in which they publish reports, studies or opinions on the sector in which they operate.
Other times, these companies are employee contact list part of larger groups that offer support material to their users as an added value. We must take into account that: There should not be an open digital version of the content that we will use. If this is the case, we must rewrite said content so as not to penalize employee contact list our blog. This would not affect our social networks, since their content is not indexed in the main search engines. The content must be current and consistent with the brand strategy. Know-how and business intelligence Many employee contact list companies have internal documentation that is often not used to its full potential.
We can use process flows, analytic employee contact list tables, market studies or implementation protocols to add value to our Blog so that it can then reach our dissemination channels. Of course, these documents can never reveal our formula for success, something that would be counterproductive for employee contact list us and very profitable for our competition. Interviews with brand personnel Interviewing our own staff or collaborators offers us two advantages: It helps the brand to personify itself in networks ; that is, we put a “face” on the people behind employee contact list the organizations, something that has been shown to improve its reputation.