If you don't keep your shipping rates in line with those of your competitors, you're sure to lose conversions. " Eating shipping costs might not seem like a fun prospect, but there's good news about it: 93% of people say that free shipping on orders would encourage them to buy more products. Orders with free shipping have an average value about 30% higher than those that charge for shipping. Encourage loyalty Encouraging repeat customers is probably the most important strategy for boosting conversions in e-commerce. In fact, 43% of profits come from loyal customers for the average e-commerce store.
The margin increases to 80% for best in class. Advertising Continue reading below Encourage customer loyalty by offering them hair masking service a points or rewards program for repeat purchases. Other Forrester research found that one loyalty program customer spends up to 13% more than two nonmembers. Here are some loyalty strategies you might consider: Using a simple point system Upfront billing for VIP perks (like Amazon Prime) Offer discounts and free samples Use a tier system with increasing benefits to encourage more purchases, like in this example from AHAVA: ahava Spend the year studying optimization.
Instead, take advantage of these strategies to increase conversions today. Your content has an expiration date. Typically, 95% of the content you create will get most of its traffic within the first two to three days of posting. Content can go “old” within weeks in some industries, while certain types of content can continue to generate solid traffic for 3-5 years before, inevitably, you will see diminishing returns. With old content, you will ultimately have a choice: you can delete it or update it. Here are 10 good reasons why you should update that older content. 1. Your CTR is terrible Example of Google Search Analytics Go to Google Search Console and check your search analytics.