But it's not quite dark. E-commerce sales are growing - in fact, according to Business Insider, "although the average U.S. retail growth rate in the first half of 2016 was only 2% for total retail, it was 16% for e-commerce. Digital transformation is pervading the retail space as retailers strive to adapt, survive and thrive. One of the unique challenges of this new landscape is how to market brands whose products are sold across multiple distribution channels and online marketplaces.
Retailers must decide whether to sell their product(s) through their own website or through other third-party distribution sites, such as Amazon, Target, Nordstrom, Alibaba, or countless others. Retailers also face challenges determining how to allocate jewelry retouching service their budget between marketing initiatives, including co-op advertising, traditional and digital channels. They also need to find the best ways to create frictionless online-to-offline journeys, especially when consumers can purchase products quickly and easily in either environment.
Today's big brands don't just distribute their products online – they're leveraging the power of search to connect with consumers at every step of the consumer decision journey. In order to build meaningful customer relationships, today's brands must be present at every step of that journey. In this increasingly complex online market, one thing remains clear: search is the glue that drives online and offline conversions. Now trending: multiple buying points Unlike previous simplified journeys that led